Years ago, the “cost of entry” to photography industry was very high (well over £10,000) in the form of good 35mm slrs and medium format for wedding photographers and shooting any job had a physical cost attributed to it in the form of film processing costs.
This meant one thing, that doing photography jobs was something left to pro’s and NOBODY would do it for free, because every time you shot a frame it would be money out of your pocket, and the cost of shooting a wedding would be £500 just in film costs, without any profit nor compensation for time.
This was a good thing in a lot of ways, the client was always assured that they would be getting Someone who knew what they were doing and that photographers could make living doing what they were good at and love.
Now, with the advent of cheap DSLRS, people who have bought a £300 DSLR are now putting themselves out there as a “photographer” shooting jobs for free.
There is nothing wrong with shooting some things for free, charity work, building a portfolio etc we have all done it, the issue lies when these photographers, with no experience or skills advertise on sites like gumtree saying that they don’t do it full time so don’t need to “over charge” or “rob” like other photographers do.
This shows a sever lack of knowledge, when any pro photographer is hired for a job, they are bringing more likely than not, years of experience, literally 1000′s of hours learning Photoshop, using their gear, 1000′s of pounds on lighting, lenses, courses, books.
Then all the hours into actually doing the job which at a wedding for example doesn’t stop after the day, they then have a week or two’s work, selecting, editing each photograph of 1000′s taken, then putting together DVD’s, web galleries not to mention while still working shooting and editing other jobs. Then the gear isn’t finite, cameras break, become overused and need replaced, that’s another £2500, would you work for 2 weeks for free or £100 ? No, neither does the cheap/free photographer, they go home, take the images off the card, change a couple to Black and White then done.
So when you see these ads for cheap or free photographers, think about this “would I bother going into work today if my boss wasn’t paying me?” you take a massive risk with something that can never be captured again by hiring for cheap or free.
I had some one ask me about pricing for a wedding, we discussed it and he loved my photo’s, he emailed me back a few weeks later to let me know he had chosen someone else, because he was getting his full day covered from gumtree for less than £100, he preferred my photos but couldn’t pass up on the £100 offer, which is fair enough.
He then emailed me back to let me know his regret, his “photographer” had turned up 1 hour late, was very noisy throughout the whole ceremony, asked the bride and groom to pose during the ring exchanges, held up the meal by almost 2 hours due to “fiddling” with his camera, knocked over one of the wedding cakes “they had a small sponge cake made for guests who didn’t like the fruit” and when they got they photos back there was only one that was quote “kind of ok”.
Usually it’s not an issue, people would almost always pick quality over price, they knew “buy cheap you buy twice” kinda thing. But everyone is feeling the pinch in a recession and we all understand times are hard, but at the end of the day, the flowers wither, the cake gets eaten, the dress gets put away and the venue is changed the next day like you were never there, the only permanent of the day, is the rings on your fingers and your photographs (your memories).
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